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Saturday, October 10, 2026
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Wolff Preparing to Sell Stake Valuing Mercedes F1 at £4.6 Billion

Toto Wolff with Mercedes F1 team
Team Principal Wolff has guided the Mercedes team to record-breaking success in Formula 1

Mercedes team principal Toto Wolff is engaged in final negotiations to sell part of his shareholding in the Mercedes Formula 1 team.

The deal estimates Mercedes at £4.6bn – an unprecedented figure for an F1 team – after McLaren were valued at £3.5 billion in an adjustment to ownership structure last September.

Wolff, who holds a 33% stake of Mercedes F1, would sell a stake approximately five percent.

The 53-year-old will remain as team principal and chief executive officer should the deal proceed.

Shareholder Structure

The other shareholders in the team are Mercedes and chemicals giant Ineos, who both hold one-third of the enterprise.

A Mercedes spokesperson stated: "We are providing no official statement on this. The management structure of the team will remain unchanged, and each shareholder are fully committed to the ongoing success of the brand in Formula One."

Valuation Increase

The deal would represent a significant increase in worth of the Mercedes team after Ineos acquired its stake for £208 million in 2022.

The rise reflects the growth in market values of Formula 1 outfits in the past few years due to the increasing appeal of Formula 1 around the world.

This trend was evident with the box-office performance of the Formula 1 film starring Hollywood star Brad Pitt, which debuted in summer 2023 and earned over $630m (£458m) at the box office.

It is Pitt's most successful film and the most successful sports film ever released.

Present Performance

Mercedes are runner-up in the constructors' championship, trailing McLaren Racing, with three races remaining in the current championship.

Mercedes' primary racer George Russell has won two of the 21 races this year and is in fourth place in the individual standings after McLaren drivers Lando Norris and Oscar Piastri, and Red Bull's Max Verstappen.

Mercedes secured a record eight straight team titles and seven drivers' titles, six for Lewis Hamilton and one for Nico Rosberg, between 2014 and 2021.

JP
The writer

Johnny Peterson

Eleanor is a London-based luxury lifestyle journalist with over a decade of experience covering high-society events and fashion.

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